Description: It is natural for brands and companies to invest time and resources in formulating the perfect Twitter marketing strategy. In this article, we go through Twitter marketing and how a strategy can optimize it further.
Twitter marketing
There is no need to introduce Twitter to a functioning member of society in the 21st century. Ever since it broke upon the scene in 2006, Twitter has carved out a special place for itself on the online-verse.
Other social media platforms have come about since the arrival of Twitter such as Instagram, Pinterest, and Snapchat, but Twitter has continued to protect its base of loyal users while onboarding new people as well. For the long foreseeable future, Twitter is here to stay and grow its base of users further as internet penetration grows across the world.
Given the popularity of Twitter, it is easy to see why many brands and companies invested in social media marketing want to develop a long-term strategy for success.
The role of strategy in a digital marketing campaign is to provide the entire operation of a structure and operation. Given the muddled nature of digital marketing in which it is difficult to keep track of the various moving parts, a strategy helps by making sure any action taken is a step towards the overall goal of the campaign.
In a well-run digital marketing campaign, each important part is governed by a strategy behind it. All small-scale strategies put together to form the core of an overarching digital marketing campaign. In this article, we discuss how the perfect Twitter marketing strategy can be established.
As a professional topic, twitter marketing is taught across most of the internet & online marketing courses. From an online program of digital marketing to an in-class digital marketing course, Twitter marketing is the main topic.
Understand the People You Want to Reach
Twitter can lead to rapid engagement in a matter of seconds for those who know how to drive engagement. In most cases, brands are clueless about the kind of people that constitute their target audience. For example, the first audience demarcation an auto-manufacturer in India can make while creating a Twitter marketing strategy is targeting tweets to people in India. Targeting people outside in India is futile as those people cannot be converted into becoming customers.
Thus, digital marketers handling Twitter marketing should first try and understand the exact composition of their audience and continue from there.
Target People with Content
After figuring out the segment of the audience to be targeted, the next step is to understand how digital marketers have to engage the audience sampled on Twitter. The short answer is content.
Content is the most effective way a brand can optimize its social media profile and attain organic growth. This is where the need for a strategic view of content becomes necessary.
Content marketing has to be at the forefront of a brand’s tactic to use content to drive engagement. Whether it is a catchy text-only tweet, short GIF or image, marketers have to create content which strikes a chord with the audience identified at the beginning.
Be Flexible, Not Flimsy with a Strategy
Since a strategy is planned prior to any action taking place, there are bound to be challenges that arise during the actual operation. A Twitter marketing strategy should thus be flexible to respond to changes and challenges which arise during a typical campaign.
Whether it is adjusting to a new schedule of tweets or posting more visual content, brands should be ready to change gear when they see a clear need for change to increase engagement and following.
In Conclusion
In this article, we discussed how a Twitter marketing strategy can be formulated to bring direction to the practice. Marketers in charge of social media should consider the steps discussed in the article to further optimize their Twitter marketing strategy.
Author
Sudha Mehta is an SEO executive and blogger with more than 3 years of experience. She began her career as a fashion designer, later switched to digital marketing. She currently spends most of her time in teaching digital marketing through various Digital Marketing Institutes in Delhi.