Description: Both SEO and PPC are important digital marketing techniques used by large and small companies alike. We discuss which of the two is more important for a small business.
SEO vs PPC
For large brands, the question of SEO vs PPC never arises. There is no need to compare the two as large brands can afford to remain heavily invested in both. Whether it’s a question of time or money, digital marketers working for large brands are willing to spend both in order to get the best results.
Small brands, on the other hand, do think about SEO and PPC. While they may be fundamentally similar foundationally, SEO deals with organic visibility while PPC provides brands instantly paid presence across different channels, search engines being one of them.
It is thus imperative for small businesses to allocate their smaller resources carefully. Spending all time and energy on SEO may seem tempting, but the advantages of PPC are not worth ignoring either.
A balanced approach is adopted most of the time, although the results gained from such a tactic are often underwhelming and middling.
The answer to SEO vs PPC is not unanimous, especially on an objective level. Both have their own merits and have the ability of literally carrying an entire campaign on their own.
In this article, we discuss the different situations when either SEO or PPC are good options to choose from.
Long Term Growth – SEO is the Answer
A small business cannot keep pumping money into paid PPC campaigns forever. An organic source to bring in necessary traffic is the only long term solution for a small business, or ideally, any business for that matter.
SEO is the only digital marketing technique that can ensure streams of traffic coming into a website organically for a long period of time. Almost any small business is likely invested in ensuring a long-term future for its marketing efforts, thus making SEO an irreplaceable part of any given digital marketing campaign
Shot of Life – PPC Campaigns
Every business needs a lift at times. SEO is a long-term measure, but traffic levels can drop from small obstacles such as a drop in ranking on a given keyword.
PPC campaigns can help provide an injection of traffic to a small business at a time when it is down. For businesses that make sales and revenues primarily through their website visitors, PPC campaigns can be especially helpful.
Small businesses should consider PPC as a weapon essential during the crucial moment of a battle, and not an entire measure to power a campaign. Sinking money into a PPC campaign without any SEO efforts in the background is pointless as traffic will fall as soon as the ad budget dries up. Thus, small businesses have to smart and use PPC effectively and efficiently.
In Conclusion
In conclusion, this article covers how SEO and PPC can be used in different situations.
About the Author – Priya Arora is a content developer and digital marketing professional with five years of experience. He currently writes for DelhiCourse.in, a popular institute known for its digital marketing course in Delhi.