Description: Instagram is the fastest growing social media network. In this article, we discuss how marketers should create content for Instagram posts and stories.
Instagram Content
There have seldom been social media platforms that have grown at the pace of Instagram. One of the most lucrative digital channels in the world, every brand in the market looks at Instagram as a platform where maintaining a presence is necessary.
The past few years have further elevated the standing of Instagram amongst other social channels. Its USP is its popularity amongst a younger audience. While the average age of users on platforms like Facebook continues to grow, the appeal of Instagram in a younger demographic makes it especially appealing to marketers.
Every successful social media effort is driven by content. On Instagram too, only influencers who create quality content manage to get a relevant audience. The rise of social media personalities on platforms like Twitter, YouTube, Tik Tok, and so on, has shown that content creators can create their own audience and fans through content alone.
To write Instagram content well, marketers need to have a plan. A good strategy guiding Instagram content can help brands gain traction amongst a specific segment of the audience.
In this article, we discuss the right way to approach Instagram content.
Plan Posts
There is nothing worse than posting Instagram content on the go. While it works for the average Instagram user, it is not the best strategy to use for a brand looking to gain long-term traction and attention from Instagram.
Thus, digital marketers must plan their posts in advance. While some brands have scheduled posts for up until a week, digital marketers can plan even further ahead.
While planning these Instagram posts, marketers must have the foresight to see upcoming events. For instance, in case there is a festival or event in a week’s time, digital marketers must take this into account while planning posts for that day. These little things can help increase engagement over a period of time.
Choose Right Posting Time
There are certain time slots on Instagram that are best-placed to generate greater engagement. Based on the niche, the times can change. In any case, digital marketers must post content during time intervals when the target audience is most likely to be online. Since there are so many people posting content on Instagram, landing on a user’s feed can be difficult.
Some takeaways from a general aggregate of Instagram data include –
- Wednesday 11 am and Friday between 10 am and 11 am is the best time to post
- Wednesday is the best day to post
- Sunday is the worst day to post
- Lowest engagement between 11 pm and 3 am
Find the Right # Tags
Hashtags have a key role to play in improving visibility. For a small account, reaching a large number of users on Instagram is not easy. Hashtags help solve the problem of reach.
The right hashtags are those that are relevant to the context of the post. For the sake of reach, many accounts tend to add a number of popular hashtags to their posts without accounting for their relevance. Ideally, marketers should do in-depth research in finding the right hashtags to post along with the content.
In Conclusion
In conclusion, this article covers three aspects of Instagram content that marketers must account for.
About the Author – Neha Aggarwal is a professional blogger with four years of experience in the field. She currently writes for Eduburg.com, a well-known institute for studying a digital marketing course in Delhi.