Description: Finding the right keywords for a blog or website can be tedious. In this article, we discuss to find the right keywords for a blog.
How to Find the Right Keywords for a Blog?
For bloggers, keyword research is a vital part of running a successful. Much of the success of a blog depends on whether the content created is targeting keywords that have a sizable search volume. Since accurate search volume for any keyword is difficult to know, bloggers have to be smart enough to predict the kind of keywords their readers are likely to search for.
Finding the right keywords is by no means a simple search-and-find operation. It requires a deep analysis of the typical profile of a prospective blog reader.
Before framing the content according to the need to the readers, digital marketers have to first find keywords they are likely to search on Google or other search engines. The entire structure of activities like SEO is built upon keywords and the importance search algorithms give to such keywords.
There are many analytics tools available online that help digital marketers identify relevant keywords. Tools like Google Keyword Planner, Niche Laboratory, and SEMrush are effective keyword research tools. However, even these tools are not enough until digital marketers a few basics of keyword research.
In this article, we will discuss key factors bloggers and digital marketers must account for in keyword research.
Characteristics of Audience
The first step in keyword research is not to identify keywords, but instead to find and study the audience being targeted by a blogger, brand, or company.
Audience identification is a tedious task and involves a deeper look at the niche. For example, consider a blogger who has just started a website on content writing. Who exactly is the audience for this blogger?
A few options are –
- People who want to learn about content writing
- People who are content writers and wish to learn more about the field and the people working in it
- People looking for content writers for their company or business
Broadly, these three categories comprise the audience looking for a blog on content writing. Since content writing is too broad a subject, the blogger has to choose any one of the three options listed above at the beginning. This chosen option will be the target audience.
Search Intent
One key aspect of identifying keywords after identifying the audience is to understand the intent of the target audience.
Let’s continue the example discussed before.
Once one option is chosen out of three, the blogger has to dig deep and find the things likely on the prospective reader’s mind. A blogger here must try to identify what exactly a given reader from the target audience will be looking for. Once the desire and intent of the target audience are known, a keyword can be easily identified with the quick use of popular keyword research tools.
In Conclusion
In conclusion, this article covers how a keyword is supposed to be identified. Bloggers and digital marketers alike should use the aforementioned process as a blueprint of how keywords are identified.
About the Author – Depali Saxena is a renowned digital marketer and content marketing professional with years of experience in the field. Her current stint at DelhiCourses.in sees her work as a content developer. DelhiCourses.in is well known for its complete digital marketing course in Delhi.