Description: E-commerce has been a field of interest for professionals from different sectors, including digital marketing. In this article, we discuss the impact of AI on e-commerce.
Studying Impact of Artificial Intelligence on E-Commerce
Artificial intelligence is changing the rules in every line of work. Entire industries are being created while others shut down due to the impact artificial intelligence is having on the way things are done.
Whenever a new technological change arrives, people at the lower end of the skill hierarchy are threatened the most. Considering AI is supposed to be the greatest tech change of all time, the impact on low-skilled professionals will be the hardest.
However, AI is not all bad. Its impact on the growth of certain industries will determine their destiny. E-commerce is one of those industries. The very idea on online shopping is tailor-made for a technology like AI to optimize and master. E-commerce is the fastest growing industries in the world. Its role is even more apparent in the current COVID-19 crisis as people are dependent on companies like Amazon for everyday solutions.
In this article, we discuss the impact of AI on e-commerce.
Chatbots for Customer Service
Chatbots are already having a serious impact on the customer service part of an e-commerce business. E-commerce businesses have to dedicate an entire department to an extensive customer service segment.
Customer service is an essential part of any online business. Companies like Amazon and Flipkart are trusted in the market as they have a robust approach to grievance management. Chatbots are trained to help customers automatically. They are essentially software programmed to perform certain actions based on the input of customers.
Product Recommendation Improvement
The greatest contribution AI can offer to e-commerce websites and companies is optimizing the product recommendation system. Based on the buying history of a customer, an AI is best equipped to recommend the right products to customers. These recommendations can drastically improve sales and bring the marketing team closer to understanding the needs of every segment of the target audience.
Enhanced Security of User Data
Amongst other things, AI can also help infosec analysts do a better job and protect use data more efficiently. While being good at studying customer data for better product recommendation, AI is also best placed to protect the data it uses to make better assessment of customer behavior.
In Conclusion
In conclusion, we covered the impact artificial intelligence will have on the field of e-commerce in the coming years. AI has been sounding the bugle for a number of industries and sectors and e-commerce will be one of its key areas of influence. If used well as a way to improve user experience and business growth, AI can play a positive role in shaping the future of e-commerce.
About the Author- Laxman Narayan is a technology blogger and digital marketing content writer. He has five years of experience in the digital marketing domain. He writes for several top names in the field such as DelhiCourses.in, a well-known institute for taking up a digital marketing course in Delhi.