Description: Your SEO strategy could need a facelift if the times are uncertain. In the time we are in now, some strategic changes to your SEO plans could have a crucial impact. We discuss the same.
Three SEO Strategy Changes Needed During Uncertain Times
In uncertain times, a lot of things come under the need of an overhaul. Your SEO strategy is no exception. We are currently in uncertain times. People from many different walks of life have retreated into their homes and are quietly waiting for the current predicament to subside. These actions have led to the digital habits of people to change as well.
Strategic choices related to keywords and content made a month ago don’t hold up anymore as the behaviour and search habits of people have changed. People are no looking for product stores and ATMs near their home. They are looking for online services to deliver home the things they need to survive during this time. They are looking for ways to pass time sitting idle at home.
These behavioural changes require SEOs to be smarter about their SEO strategy. In uncertain times, snap decisions have to be taken to make sure things don’t keep falling down a cliff. In this article, we will discuss some strategic changes your SEO plan needs at the moment.
Shift According to the Audience
Your audience is most likely at home right now with no intention of venturing out. Giving them content which talks about outdoor life is of no use at this point in time, SEOs have to shift according to the trends in the market.
This means taking into account emerging trends. Since most people right now want online services and not local content, it is wise to talk about the same in your content. Choose topics which will generate more traction and help maintain or even improve the position of the website during this crisis.
Invest in Long-Term Measures
If you are in the business of selling some kind of product or service, you are likely seeing a drop in demand right now. This is because most people interested in buying are lower-funnel people who have been scared away by the current pandemic.
Getting those people is out of your control for now. Instead, you should invest time and money in bringing more people into the funnel right now and racheting up top funnel engagement. This will ensure that when the crisis subsides, you will have more people at the bottom of the funnel
Shift to Areas With High Demand
The final step is adapting your SEO strategy to areas where demand is strong. If you used to run a car servicing business, start writing content on offering people car servicing directly to their homes.
In Conclusion
There is no doubt in the fact that an SEO strategy has to be recalibrated during uncertain times. Given the fact that we are in a global crisis, some of the changes suggested in this article might actually help SEOs improve their chances of success.
About the Author – Bani Desai is a digital marketing trainer and SEO consultant currently working as a guest lecturer at top institutes like DelhiCourses.in. The institutes she teaches at are some of the best places for students to take up a digital marketing course in Delhi.