Description: A mobile marketing campaign is a sum total of a number of digital marketing practices with a focus on mobile. In this article, we will discuss some tips to optimize mobile marketing campaign
Mobile Marketing
A recent study showed that more than half of the world’s online traffic comes through mobile devices. The spread of mobile devices across the globe has been even more rapid than computers, aided partly by how efficient and powerful mobile devices have become. From being nothing more than pieces of hardened plastic and glass only good for making phone calls to now being able to perform all functions a high-powered computer can.
This push towards mobile has led to mobile marketing itself becoming a necessary part of a digital marketing campaign. With any promotional campaign, the aim of brands and companies is always to reach out to a large part of their target audience. Since most segments of audiences in general today use mobile phones, the push towards mobile marketing is natural.
This can be seen more clearly in digital marketing courses conducted across various platforms. From an online training program to a classroom digital marketing course in Delhi, every type of program is giving impetus to learning mobile marketing.
In this article, we will go through some essential tips to shore up efforts to optimize mobile marketing.
Choose Content Topics Specially for Mobile Readers
There are some things which are more likely to be read by mobile users. Content which provides an immediate answer to certain questions, for example, is most likely to be read by mobile readers. Users on desktops tend to search for broader traffic and longer content, while mobile users search for information in a certain context.
For instance, a user is likely to search for a cab or a shop when standing in the vicinity. In such a case, there is a maximum chance of a mobile search happening. Digital marketers should thus create content which targets such local contexts and thereby increases online traffic through mobile devices.
This requires digital marketers to identify and target local keywords. Finding local keywords has an added benefit. In case a brand or company wishes to use paid search marketing to find new customers, the local keywords identified can be used as target keywords for a search campaign. Thus, the importance of finding local keywords in a mobile marketing campaign is paramount.
Do check: Top Content Marketing Tactics
Adapt to Audio
Audio search and navigation have become increasingly common amongst users around the world. This trend has been driven partly by the availability of audio search and navigation capabilities in most mobile devices in the market.
Digital marketers have to react to this change in behavior and adapt to audio-based services. Whether its audio search or navigation, brands have to optimize their digital marketing campaign to adapt to this new technology.
Audio changes a lot of things in a digital marketing campaign. Audio search tends to change the behavior of searchers as compared to text search, as the former is more context-based and driven by long-tail keywords.
Invest in Paid Search Marketing
In a typical web search on a desktop computer, spotting the search ads is relatively easier thus making most skip ad listing. In mobile, the difference between an organic and paid listing is not as readily apparent.
This ensures mobile users are more likely to click on paid ads than their desktop and laptop using counterparts. Brands invested in mobile marketing should thus be bold and deploy paid search campaigns if there is a need for an injection of traffic coming into the website.