What Is Digital Marketing? A Brief Guide | Digital Cruise

Digital Marketing; when we hear this term, the first thing which comes to our mind is that a type of marketing which is digital, i.e., online. Right, Digital Marketing is a term used for all of your online marketing efforts. The most popular digital channels in this field are Google Search, social media, email and company’s own website to connect with its customers.

The need for digital marketing arose because of the technological advancement and the era of internet. Today, people spend more time on internet than before so, a shift in the way of marketing is also necessary because marketing is all about connecting with the customers in a right manner. That’s why; the concept of Digital Marketing is very popular and widely used.

If we need to exactly define digital marketing, then it is “the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media ranging from the marketing through internet to the channels that don’t require the use of internet.”

Your own website is the foremost step in the field of digital marketing. Apart from that, digital advertising, online brochures, email marketing, etc. are various tactics and assts used for digital marketing. A digital marketer should know how each tactic and asset works.

The most common assets used in digital marketing are company’s website, blog posts, social media channels, online brochures, eBooks, earned online coverage (PR, reviews, etc.) and branding assets (logos, fonts, etc.). If the assets are effectively used, they can help attract a wide range of customers for the product.

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When it comes to the tactics used in digital marketing, here is the list of tactics:

  • Search Engine Optimization (SEO)

It is the most important tactic in the field of digital marketing because when the customers don’t know about a particular brand or company, they use search engines to search for the product. When you optimize your site for search engines, your site ranks ‘higher’ in search results, which helps to widen the customer base.

  • Content Marketing

It is a strategy of creating and distributing the most valuable and consistent content to attract and retain the audience, by building brand awareness and generating traffic growth.

  • Inbound Marketing

It utilizes social media, content marketing, SEO, blogs, etc., to attract customers to products or services. It is a full-fledged approach of digital marketing to connect with customers via online content.

  • Social Media Marketing

It is the most efficient marketing strategy to build brand awareness, drive traffic and generate leads for the company. It uses various social media platforms like Facebook, Twitter, Instagram, Pinterest, etc.

  • Pay-Per-Click

It is a technique when the company pays the host website every time its ad is clicked by the users. The most popular type of PPC is Google AdWords. It is often referred to as the ‘click fraud’.

  • Affiliate Marketing

It is a performance-based marketing in which the affiliate is rewarded for bringing the customers to the website and purchasing the product. It is one of the oldest forms of marketing. Amazon is the example.

  • Native Advertising

It is a type of advertising which matches the form and function of the platform upon which it appears. It is a paid media where the ad experience follows the natural user experience. Social media advertising is often referred to as the native advertising.

  • Marketing Automation

It is the software for automating marketing actions so that the repetitive tasks such a emails, social media, etc. are automated to make it easy to handle.

  • Email Marketing

Email marketing is often used by the companies to communicate with their audience by promoting, informing about discounts and offers, etc., so that the customers come to know about the latest deals on the brand. For example, Freecharge uses this strategy.

  • Online PR

It is a technique of using online relations to promote the brand. For example, blogs, social media, reviews, etc. Using these assets and techniques, one can easily promote its product or company in the field of digital marketing. The application of these tactics differs from person to person and product to product, so ultimately the marketer is responsible for effectively communicating with its customers and building brand awareness.

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If you want to know more about Digital Marketing then you can go through our Digital Marketing Course.