Description: Given the reach and targeting capabilities of social media, one is bound to wonder
Social Media Marketing
The scope of social media marketing is a topic of discussion in many digital marketing circles, especially for brands and companies with limited resources to burn on marketing.
For most small brands and companies in the market, social media is only a medium to simply maintain a presence on. A great example is companies that post images on festivals and special days but keep their accounts inactive otherwise. Such companies, though highly invested in digital marketing through SEO and search ad marketing, are not as keen on social media marketing as it does not benefit them in any form.
Big brands, on the other hand, have already begun to use social media marketing for a variety of different goals. Whether it is for simple branding purposes, online reputation management, or even selling products and generating leads, social media marketing can be a highly lucrative exercise if done effectively.
As a subject of learning, social media marketing is taught across various different digital marketing courses. From an online program to a digital marketing course in Delhi, social media marketing is a part of curriculums across the board.
In this article, we will discuss the scope of social media marketing, its potential as a digital marketing practice, and how brands and companies across the board can use social media as an effective medium for marketing.
The Recent Trends
Recent trends relating to social media marketing have suggested that some of the most trafficked platforms of the world such as Facebook, Instagram, Twitter, and so on are being used by brands from all segments of the market.
Until a few years ago, social media was not a primary concern for most brands and companies. Only famous individual influencers and creators used to be active on social media and drive discourse.
Once larger players realized the power of social media to systematically target specific segments of the audience, social media was accepted as an important part of digital marketing. It is, for this reason, all different kinds of brands today have a sizeable audience on social media.
Targeting Capabilities
The scope of social media marketing is defined by its ability to target specific segments of the audience. Brands and companies which earlier depended on traditional marketing pivoted to digital once they realized they could tap into the practice of targeting specific segments of the audience.
Using targeting capabilities of social media platforms, brands can target customers based on a number of factors such as age, gender, location, interests, and so on. Armed with these abilities, the scope of a social media marketing campaign is practically endless.
Mobile-Friendly Setup
One way social media platforms have managed to maintain their popularity is by setting up intuitive native apps for their customers. The shifting trend towards mobile has left many internet companies in the dust. Native apps are not only ideal for users to access social media on their mobile but also great for platforms that want to be close to their users.
Companies that wish to reach their target audience through mobile but do not have enough resources to build a dedicated app should instead optimize their social media presence to communicate more effectively.
In Conclusion
In conclusion, social media marketing is an important part of digital marketing with immense scope as a field. Brands and companies not concentrating on social media marketing should consider using it effectively based on the aforementioned points.