Description: Many in the digital marketing world get caught between different choices of CMS. We discuss why WordPress is a good CMS choice for good SEO.
Why WordPress is a Great CMS Choice for Optimal SEO?
Over 30% of the world’s websites are run on WordPress. This fact alone should alarm digital marketers. As a CMS platform, there is no platform that can come close to WordPress in terms of popularity and ubiquity of use.
One question often raised by digital marketers is whether WordPress is a sensible choice for SEO optimality.
The answer is yes, and the reasons are many. Beyond the technical reasons why WordPress is a great choice to build an SEO-friendly website, let’s look at the obvious factors. There are numerous websites sitting at the top of their respective domains by using WordPress. If nothing is stopping a WordPress website from getting streams of traffic all the time, why would it be a problem from an SEO standpoint?
As a matter of fact, the points that will be discussed later in this article will point to the many ways WordPress makes SEO optimization easier for website runners with the help of useful plugins.
When compared with other CMS providers, WordPress wins out not simply because of its name recognition, but the full suite of functionality it offers. In this article, we will discuss why WordPress is a great CMS choice for building an SEO-friendly website.
Simple Interface with Instant Customization
The best part of WordPress is its simple interface. Users with no technical background love WordPress because of its straightforward setup. Even website developers who build websites like working out of WordPress as there is less hassle in doing so.
With an array of themes available to bloggers and digital marketers for a variety of different websites, an interface can be updated to stay current and relevant as well.
Presence of SEO Plugins
Perhaps the greatest way a WordPress website can be made SEO-optimal is the presence of SEO plugins such as Yoast and All-in-One SEO.
These plugins cover critical factors of SEO optimization such as analyzing blog content, creating breadcrumbs, snippet & search engine preview, allowing canonical URL submission, improving content readability, and XML sitemap functionality.
Along with offering features, these plugins also help digital marketers learn the basics of SEO on a practical level.
Social Media Sharing Features
Like an SEO plugin, there are many other plugins available to WordPress website runners. Some of those plugins also offer social media sharing panels to appear on the website and at the end of a blog post.
For social media sharing, plugins such as Sassy Social Share and Blog2Social are most popular.
Optimized URLs
WordPress allows website runners to create SEO-friendly URLs. URL optimization is a major part of SEO and can help a website improve its visibility on search engines. With WordPress, URLs can be optimized to suit basic SEO guidelines.
In Conclusion
In conclusion, this article covers many reasons why WordPress is a perfect CMS platform for creating an SEO-friendly website.
About the Author- One of the well-known names in the digital marketing space, Kishan Soni is a digital marketing trainer and content developer. He currently writes for Eduburg, a well-known institute for a digital marketing course in Delhi.