Here is the scenario. You have been blogging for months. You have picked up some repeat visitors but nothing to brag about. You keep hearing about other bloggers who are doing really well. Their list is growing, and some of them are attracting advertisers based on their traffic. You do not understand why are not achieving the same level of success. You believe you are a good writer. You do all the things you know you are supposed to do. You blog several times a week and take care to communicate with those who leave comments. So what is the problem?
The problem is that you, as the blogger, are doing everything you need to do to make your blog a success, but you do not understand all the other areas of expertise that are necessary. There are many skills involved in creating a meaningful blog. Writing is not the only one. To be sure, it is what makes your blog distinctively yours, but it is not the only element of effective blogging.
If you have given yourself a reasonable amount of time to “do it yourself,” it is time you looked for help. What you are missing is the marketing side of the equation. There are tools you need to be able to use and techniques that get your words in front of the people who need to see them that are the pieces of the puzzle you do not have. What you need is an expert who can help you put it all together.
How Can You Find the Kind of Help You Want?
The most important consideration is previous success. Think about it. Do you want someone to show you how to do what he or she has not done before? Would you want to be the first patient a surgeon has? That is why surgeons go through long internships and why you should look for someone with a proven track record.
Most people who provide this kind of service have their own successful blogs. They have learned from their experiences and might have helped others out along the way. As they learned the ropes, they realized they had a marketable expertise. That is the kind of person you want to find.
You also want to find someone who will not try to take over your blog and will work at communicating with you. You want someone who will listen to you, learn what your goals are, and help you achieve them your way while providing the expertise to help you do that. After all, if a consultant cannot communicate with you, how can you expect that person to help you communicate with those interested in what you have to say?
If you want to blog and make it worthwhile, you need to learn the ropes. Every day that you are not expanding your base, you are losing money and time. It is cost effective to invest in a consultant who can turn things around. Once you do and see the difference, your only regret will be that you waited so long.