The history of social media in India is tormented with various small and big case studies of companies who have misinterpret their audience, puffed up their brand reliability and locked horns with their potential customers on their right to voice their feedback. The breakdown of brands to identify with the fact that transparency and brand authenticity are the keystones of social media will constantly result in a lose-lose situation for their reputation. On the contrary, those businesses which engage in clear and authentic interaction with their customers have observed and experienced massive wins in social media, from amplified brand awareness to massively perked-up audience reach and the employment of dedicated brand advocates.

Do check: Low Cost Social Media Strategies

Social media in Australia is either outlined as a trend, an online business upheaval or spanking new marketing support which no business can afford to ignore. While social media is not a trend and the fact about social media is that it is an integrated element of the advancement of the connected consumer and is therefore, pushing Australian businesses to explore how ‘being social’ can combine and widen their existing efforts.

There are actual fears in diving into an environment where in a single angry blogger can easily outshout a complete marketing budget, where users support transparency and where well-versed buying decisions have observed a sudden alteration from their business to the high street and beyond. Since we carry on establishing social layers into Australian online businesses, they are often pushed through trial and error situation, to learn the Do’s and Don’ts of social media in Australia. The biggest challenge for the online marketing professionals and any online business thought-leader in Australia is how to elucidate an absolutely unique way of interacting with your business. It often results in stony-faced feedbacks from big boardroom elderly hats. The opportunity lies in endowing and preparing a perfect social media strategy for your business and implementing it right way.

A perfect way to commence with is to start observing how your primary competitors are doing social media marketing perfectly and seek professional assistance from a reputed social media marketing company in Australia. A professional practitioner will serve you with an authentic and pleasant company voice, an accurate assessment of your target audience and create intelligent goals for your social media activities. Online businesses in Australia can experience a massive amount of success if they are aware of social media boundaries.

Do check: How to mesure social media success?

Starting with the list below will help your brand get off the starting blocks the right way and avoid social media burnout, or failure:

Let Your Brand Get off the Initial Blocks the Right Way with below Mentioned List of Do’s of Social Media in India:

You got to prepare up-front strategies.Indentify your target audience and plan accordingly how to value them and in what manner you expect them to build value for your business. Each of your social media aims and approaches have to be recognized.Uphold the authenticity.Have some patience.Establish a specific personality of your business amongst your targeted audience. Post interesting and unique content which attract your readers. Showcase your professionalism.Become a great listener before you respond back, sometimes it is good to learn something from others.The content you post must interest your audiences forever and not just for now. The eternal content is always a hit compared to the time sensitive ones.Social media marketing is like a double conversation which requires to be balanced on both the sides. It must be reliable which will lead to good sales of your products or services.Gone are the days of traditional marketing, email etc., the biggest trend now is to follow on twitter, view videos, blog subscriptions or photos of your friends having like on Facebook. This is what is attracts your customers nowadays.Today “time is money” and the customers are extremely picky about investing their precious time. Therefore, keep them fascinated to your content through serving something valuable to them.Stay cautious every time and monitor your business and competitors constantly where you stand through making use of Google alert or many other websites.Ask for constant feedbacks from your customers to evolve your products and services at regular intervals of time and to comply with the constantly growing needs of your customers.

Stay Away From Social Media Failures in India through Considering the Below Mentioned List of Don’ts:

Never start off before resolving your customer support problems and your products/services flaws. Avoid using social media additionally than what is required to promote your products or services. Rather than promoting your business excessively you must learn from, educate and entertain your audience. Never mix business and personal accounts or issues. Get started and forget about it. Once you have commenced something you got to follow it through and dynamically participate. You cannot have complete control of your conversations. Social networks are not for making advertisements. It is a reciprocal conversation process that involves rough edges. Indian businesses often stay skeptical about participating, it is essential since their existing customers and prospective customers are already discussing about them. Avoid showing negative attitude and focus on your strengths and employ your advantages instead of making fun of your competitor’s weaknesses. Never get excessively worried about your user’s negative response towards you. You got to respond back to their negative feedbacks and try to transform their views about your business; this will increase your credibility and understanding towards you. Never reveal everything about your business. Avoid being a generalist since there are numerous blogs, videos, etc., available online for your users to pick from so it will be better if you glue to a specified topic and excel in it. Avoid over posting excessive content frequently since this will confuse and not interest your readers.

Although, it would sound a bit offensive and obnoxious to say that social media in India is completely about marketing. Social media builds the bridges and find the like-minded individuals who are genuinely interested in hearing what you want to say and listen to what they want to say. This is something which is a keystone to your success.

For Indian businesses looking forward to catch-up or perk up their social media marketing efforts, the only thing businesses have to do is get ready to work in this spanking new environment. The upcoming stage of social media is going to become all-encompassing and will keep on influencing consumer behavior, via explosion of smartphones, tablets and geo-location technology. Indian businesses got to adapt these social media techniques in order to survive today. Influence does not come affordable today, but with a little dedication, your results are going to be worth of the efforts made.

About Author

Gaurav Heera is an Internet Marketing Coach and Affiliate Marketing Specialist. CEO and Founder of Delhi Courses, a Digital Marketing Institute In Delhi & an Internet Based Company on the premise of helping people change their lives.