Description: The debate between traditional and digital marketing has become more prevalent ever since the rise of the latter to become a dominant force. We discuss how digital marketing has evolved and overtaken digital marketing in many respects.
Digital Marketing Advantages
There has been debate and discussion over whether digital marketing has overwhelmingly defeated the entire purpose of traditional marketing. As with most discussions, there are some points which are too extreme to be true. This is one of them as well.
Despite the rise of digital marketing, which has in many ways taken a lot of space which earlier traditional marketing occupied, suggesting the latter is finished is reckless and without cogent analysis.
Traditional marketing, as the name suggests, is the old form of marketing which is based upon reaching the maximum number of people through mass media mediums such as newspapers, radios, magazines, TV, and so on.
Digital marketing is based on the same premise of reaching a large volume of people, but the only striking difference is the medium of conversation, which in this case is through digital channels.
In this article, we will discuss the advantages of digital marketing over traditional marketing.
Do check: Advantages Of Choosing Digital Marketing as a Career
Cost-Effective
By pure numbers, digital marketing is cheaper than most traditional marketing methods. A striking difference between digital and traditional marketing is the operating principle involved. While traditional marketing is based on reaching people, digital marketing is based upon making people discover the brand itself through digital platforms.
Since the users discover the brand themselves in digital marketing, the cost is significantly lower as compared to traditional forms of marketing. Furthermore, even at a low-cost point, digital marketing is much more efficient in terms of conversions and ROI.
Faster Growth
One significant advantage of digital marketing over traditional is the speed with which the former can be implemented. The same speed is also shown in terms of the results, which immediately follow the implementation process.
This is a crucial advantage, as most traditional marketing campaigns take a lot of time to show potential and really return results which justify the investment made on them.
The reason behind this is not holistic, but rather the superior technology underlying digital marketing. It is much easier and efficient to market a product through digital means, and even analyze particular marketing campaigns for improvements. The technological superiority of digital marketing is the reason why it has the advantage of faster growth over traditional marketing.
Diversity of Opportunities
Traditional marketing is not suitable for all types of companies in the market. For a small store in a busy market, traditional marketing is likely to be the wrong choice.
Digital marketing, on the other hand, can be used to fulfill a number of purposes. Almost every niche of the world has been promoted online through the core principles of digital marketing.
For a blogger or a brand looking to start a business, thinking about whether their line of work suits digital marketing is not required. There exist sizable communities of all kinds online, which can be found through simple digital marketing principles such as content creation, SEO, SEM, and so on.
The best part of this advantage is the fact that brands can drive engagement through digital marketing at a level that is unforeseen in traditional forms of marketing.
Keep learning about digital marketing as it is a field which requires constant innovation and thinking. Stay updated with dedicated blogs and websites on the same subject. If you’re serious about taking up this field as a subject, consider joining a digital marketing course and deepen your knowledge in the subject.
Author
Naman Gupta is an AdWords specialist and digital marketing trainer with six years of experience in the digital marketing space. He has worked with some of the world’s biggest brands as a consultant and been part of some great digital marketing campaigns.