Description: Bing and Google are two of the most popular search engines. Knowing how SEO works on both of them is crucial for SEOs. We discuss the key differences between Bing and Google SEO.
What Are the Differences Between Bing and Google SEO?
Bing and Google are two of the most recognizable search engines in the world. While Google generally steals the limelight in terms of sheer numbers, Bing is a viable alternative and one of the few choices people have besides Google.
Just like Google, Bing has its own SEO. Since most of the digital marketing narrative is set around optimizing presence on Google, Bing is not talked about as often. Like Google, Bing SEO also exists to make sure the most relevant search results are ranked first. However, Google and Bing have different algorithms in ranking content.
Since Google hogs most of the limelight, many SEOs do not know how Bing SEO actually works. This leads to a situation where most marketers in the industry have little to no idea regarding Bing SEO. In the short term, it might seem pointless to know Bing SEO. However, every inch of marketing space can be crucial in the long run. Even the top ranking on Bing can bring is sizable traffic.
Only the top digital marketing institutes are conscientious enough to teach Bing SEO to their students It is not a topic on which one can find either a lot of expertise or attention. Students must make it a priority to know the key differences between Bing and Google SEO.
Do check: How to Write SEO-Friendly Content in 2020?
In this article, we highlight some key differences between Google and Bing SEO.
Backlinks
In the early days, Google laid a lot of emphasis on the number of backlinks coming to a given webpage That is not the case anymore. Google values the quality and authority of backlinks a website has more than the quantity. The more relevant backlinks a website has, the better its ranking will be. Building unworthy and spammy backlinks can, in fact, lead to a decline in rankings on Google.
On Bing, things are more old fashioned. The quantity of backlinks is an important metric. This leads to websites with more backlinks in quantity being ranked higher. Backlinks from websites with .edu, .gov, and .org extensions tend to be considered of great quality by Bing. All in all, techniques which can get more and more backlinks to a website are great for Bing.
Do check: 7 Unconventional Ways to Build Backlinks
Keywords
While Google has evolved in keyword analysis by understanding the context and intent of the user, Bing still values exact match keywords. In other words, if you wish to rank something on Bing, using an exact keyphrase is the best way to go. Unlike Google, Bing is not smart enough to gauge the intent of a user when searching for something. It relies more on content containing a high frequency of the exact keyword searched.
Social Media Preference
Generally, Google does not necessarily consider social media popularity a factor while ranking websites. If a blog post has been shared ten times on Twitter and another is shared a hundred times, Google regards them as the same and evaluates them based on general SEO guidelines.
Bing, on the other hand, values social signals a lot. The more shares a given piece of content gets, the more likely it is to do well on Bing SERPs. While ranking content for Bing, try and ramp up SMO strategy at the same time.
In Conclusion
In conclusion, this article covers three key differences between Google and Bing SEO.
About the Author- Kashish Bajaj is a digital marketing trainer and writer currently working at Delhi Courses, known as best digital marketing institute in Delhi.