Description: The perception of email marketing has receded to some extent as social media has become increasingly powerful. We discuss why email marketing is very important for a digital marketing campaign.
Email Marketing
Social media has had a lasting influence on many fields of work and life. Its impact on our society as a whole is still being studied and analyzed both qualitatively and quantitatively. Its influence in fields like digital marketing has been widespread as well. Before social media, search and email marketing were the two main parts of digital marketing.
The arrival of social media made digital marketing a much larger domain than it originally was. With a mandate to include both social media and search engines, digital marketing alone covers the most visited online platforms in the world.
Social media’s big bang popularity made sure email became a domain primarily dealing with professional use. People now rarely use email to send personal messages to their friends and family. Text messengers and social media made sure email became a service used mostly for professional use.
In many digital marketing courses, email marketing is still taught as a key topic of learning alongside social media. The importance of both is understood in by all those associated with digital marketing. From top marketers to a new fresher from a digital marketing course, all professionals in the field understand the importance of email marketing.
In this article, we will discuss why a digital marketing campaign should include email marketing as a key tactic for growth.
Do check: How to increase email CTR
The Simplicity of Email
Running and managing an email marketing campaign is a simple task-driven solely by the ability of digital marketers to write convincing emails. Considering the superfluous nature of most other digital channels such as search engines and social media, email marketing is very simple and easy to manage.
This simplicity of email is also well received by customers on the other side. The heady mix of images, videos, and hundreds of social media posts is overwhelming for many users online. Email establishes a simple to grasp two-party communications which is simple for the readers to consumer and easy for marketers to monitor.
Since readers still continue to click on email links, email marketing remains a lucrative exercise to invest time and money in. For brands at the beginning of their infancy, email marketing is a great way to generate a highly motivated email list through website or blog content.
Efficiency
Every brand tries to find ways to put their talent in creating content to good use. Some of it goes into creating blog posts, some of it is used sparingly for social media, but where else can content be used?
Email is a great channel to put the talent of content creation to use. By communicating effectively with recipients, brands essentially use content to engage with their prospective customers and increase engagement and traffic for the website.
The efficiency of email marketing is not merely restricted to making full use of content. Email marketing is known to be more effective than social media in terms of creating quality leads and convertible prospects out of campaigns. Since users of email tend to have a broader attention span as compared to social media users, the former can be targeted more effectively with quality content.
With its additional benefits of being customizable to fit any brand using it, email marketing can easily acclimate to any digital marketing campaign. Digital marketers across the board should consider using email marketing as a key practice of digital marketing.
Author
An article by Harsh Aggarwal, Blog scientist & pro. blogger from Delhi India have a decade experience in Digital marketing industry. He’s also participating in Digital marketing training in Delhi via top institutes in Delhi